Our client reached out to us after realizing there was limited engagement on both Facebook and Instagram. As a video production company, we began identifying and developing new, never-before-seen images and videography. Using our experience in the outdoors, and in videography, we were able to develop focused campaigns that shared the best features of the products, in the field, being tested and used.
Client needs:
Increase customer engagement and sales
Our approach:
Our team immediately began creating collateral that was quickly leveraged by social media experts. From product imagery, to showing the products in the hands of customers, we were able to use our experience to tell the right story about the product.
We focused on the story of the company, the people behind the product and the customer service focus, then developed a strategy using new and refreshed content to increase engagement and increase sales.
Results:
Telling the story of the brand, we were able to quickly increase customer engagement (sales) by 235%, and sales have exceeded yearly projections in Q1.
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